Fruit Logistica has also served to promote exports between Mercabarna companies, in order to grow and gain competitiveness.
The Port of Barcelona participated in the month of February in Fruit Logistica, the world’s largest fresh produce trade fair, where it promoted the integrated logistics chain it offers with Mercabarna and private operators, in this case the shipping company Grimaldi. As part of this global service, Barcelona provides complete connectivity, supply and distribution solutions to meet the needs of its European import and export customers and the logistics operators specialising in fresh produce.
One of the main goals of the Port’s commercial team at this fair was to promote short sea shipping services (SSS) between North Africa and the Catalan capital, as well as reefer shipping services (refrigerated containers) which connect Barcelona with the rest of the world and place it as an entry point to Europe for fresh and off-season produce originating in America and Africa.
Regarding Mercabarna, at the fair the organisation showed foreign importers the combination between increased supply and variety of fruits and vegetables in Europe– which is currently to be found in Mercabarna – and logistics solutions adapted to fresh produce, so that these perishable foods arrive in the best conditions.
Fruit Logistica also served to promote exports between Mercabarna companies, in order to grow and gain competitiveness.
Currently, Mercabarna fruit and vegetable employers export mainly to Europe, but also want to attract importers from the USA, the Asian continent, and the United Arab Emirates. Therefore, from the Mercabarna Export cluster, work was also conducted to streamline road transport through groupage (grouping of loads from different wholesalers in the same lorry for the same destination) and is collaborating with logistics operators specialising in air transport, able to adapt their services to the specific characteristics of fresh produce.
Fruit Logistica had more than 2,600 exhibitors from 84 countries and over 62,000 visitors.
Source and photo: BCL
